Absolutely stunning news today from the PRS Foundation that the Keychange initiative has been awarded a grant of €200,000 by the Creative Europe Programme of the European Union. The money will enable a new network of female artists and innovators to collaborate and showcase their work at partner festivals from Estonia to Canada. (You can see the participating organisations in the poster above.)
An effort stemming from and building upon the PRS Foundation's experience of running the highly successful Women Make Music fund in the UK, Keychange's far-reaching aim is "to transform Europe's music industry for current and future generations by accelerating recognition of women's artistic and economic value and empowering them to work together across European and international borders".
This talent development initiative will directly benefit 35 music creators and 30 innovative industry professionals, while a digital platform will facilitate the involvement of hundreds more. Participants will be selected through a nomination process and joint selection at the Reeperbahn Festival in Germany in September. The partners plan to present a joint manifesto for change to the European Parliament in 2019.
Vanessa Reed, Chief Executive of PRS Foundation said: “I’m delighted that we’ve succeeded as lead partner in our application to Creative Europe in spite of uncertainties posed by the UK’s decision to leave the European Union. European and international collaboration is essential to the creative and business development of individual artists and the industry as a whole. Keychange’s focus on giving talented women access to international networks and new markets at critical stages in their career will help them realise their potential as future leaders of an industry that is ready for change. I’m proud to be working with such an impressive line-up of festivals and music organisations to realise this ambitious European project which is based on shared values and a joint commitment to shifting the status quo.”
Read more about it here.
