Wednesday, May 28, 2014

Official: Composers are COOL

Apple has put out a new ad for the iPad Air starring...Esa-Pekka Salonen?! I took some soundings from composers and techies and it seems to be rather a good thing. Here's a piece I've written about it for the Independent - including thoughts on how multi-media apps and interactive books might yet revolutionise the way we experience classical music. And below is the ad itself.