This is an age in which the industry tends to exploit and squander its stars. I expect most JDCMB readers can think of plenty of instances in which glorious raw talents have been overstressed, seduced by non-artistic aims, twisted, hideously distorted and ultimately spat out (well, some have been - others are still busy with the distortions). That's why the genuineness of these young performers is to be cherished and preserved. Among them are established stars like Igor Levit, Daniil Trifonov and Benjamin Grosvenor, but more recently it has been an absolute joy to encounter Beatrice Rana and George Li, both artists of whom we'll be hearing a lot more soon. And there are others besides, but I won't attempt to list them all for fear of forgetting some...
My plea to them all for Bach's birthday: you've got what it takes, and as long as you keep your integrity you could be blessed with long, splendid and happy lives making music at the highest level. Please, don't ever sell out.
For Bach's birthday, have a listen to Beatrice playing the Goldberg Variations. This recent release has been top of the classical charts and for a very good reason.