Ah, I remember that day. Classic FM, the UK's first commercial classical music radio station, launched one merry morning in 1992. I was assistant editor of Classical Music Magazine at the time and everyone in the office wished the new kid on the block all the very best of British luck by placing a bet on Henry's Horse (remember that? Henry Kelly and the racing tips?).
We lost. But the station has continued its winning trajectory for two decades and is often first up to celebrate the achievements of the grass roots in the musical scene: the teaching of music, the charities that support it and, generally speaking, good music for everyday life.
Today they're offering a chance to win 1000 iTunes downloads an hour. We didn't envisage that 20 years ago.
And they chose to mark the big day...down at Morrison's. We don't find this kind of thing happening in our local Waitrose, I'm afraid. Well, not yet.